If you do a search on Google for mortgage leads you will see that there are 1,390,000 results that show up. With that many websites out there, finding a mortgage lead company that is worth their weight in gold can be a daunting task.

Mortgage leads can come in a various number of ways such as live transfers, exclusive mortgage leads, non-exclusive mortgage leads, trigger leads, real time mortgage leads and aged mortgage leads. No matter which type of mortgage lead you choose the key is to find the 1 company to purchase mortgage leads from that gives you a return on your investment.

Although controversial, trigger leads have became one of the most popular type of mortgage leads purchased over the past couple of years. With trigger leads you have the capability to target consumer by their credit scores, LTV and other factors that will help you get the borrowers you want. The down side to trigger leads is that they have already applied somewhere else and have possibly started the application process. In order to be successful with trigger leads you need the mindset of a telemarketer and you need the time to sit down for hours a day and pound the phone.

Live transfer mortgage leads claim to have the highest return on investment, but to get started with a live transfer leads you need put down thousands of dollars. The advantages of a live transfer lead is that you are instantly connected to the borrower based on the criteria that you pre-set with the live transfer company. If you don't mind sitting around by the phone all day and waiting for it to ring, live transfers may work well for you.

Paper leads are hit and miss when it comes to being able to contact the consumer that filled out the application. Paper leads can prove to be very expensive as they run anywhere from $10 a lead up to $80. Conversion rates on paper leads are all dependent on finding a company who actually generates the leads themself.

The problem with most paper leads is that they are sold over and over again. In fact many vendors who sell paper leads purchase them from lead generators who sell them to a number of other companies who sell them to mortgage brokers. In order to close a deal from one of these vendors you would basically have to do the mortgage for free.

So what is a person to do?

First thing you need to do is determine how much time you can make available on a daily basis. If you have plenty of time to spare and don't mind the phones then trigger leads may suit you best. If you have a designated time in which you will be working leads then setting up live transfers to send you leads during that time period along with some paper leads may suit you best.

Next research the companies that you are interested in purchasing leads from. There are many sources online such as ripoffreport.com that gives consumer reviews on products. Ask other mortgage brokers in mortgage forums on what type of leads and from what company have worked best for them.

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